Business Intelligence

Your in-house assets — whether they are people, documents, or database records – are full of information, paths to potential opportunities, and insights that may not be immediately noticeable.

By combining highly-sophisticated relationship matching and pattern recognition technology with the investigative methodologies we’ve spent decades developing, we can interpret your data, sales pipeline, and employee information to help you leverage connections and map undiscovered sales paths.

“Business intelligence” services designed to develop opportunities are nothing new. What is new, though, is K2’s method. Why is it different? Because we’re investigators at heart, and we know how to see what others can’t. Our investigative approach provides an additional layer of intelligence that gives deeper meaning to your data.

We want to help you create meaningful narratives that go beyond simply saying who knows who. We’ll enhance your business development and marketing strategies by:

- Working with data in your Customer Relationship Management (CRM) system to tell you how your clients and prospects are connected to your employees – and to tell you whether those connections are meaningful.

- “Warming up” cold calls by adding social context to your discussions with prospective clients

- Exploring the connections in your clients’ relationship networks and reporting on the depth and quality of those relationships

Of course, these are just a few examples of what we can do. If you’d like to discuss how our services might apply to your particular needs, please send us a note or call 212-694-7000.